Creative thinking in architecture, engineering and the built environment

The Intelligent Design Centre

IDC is a multi faceted architecturally based building-design consultancy, offering full turnkey solutions for various types of developments.

To achieve this, we provide site specific guidance and manage an integrated design solution in order to drive out best value – all in partnership with our clients.

This approach de-risks the development process and saves time and money, therefore increasing profitability for our Clients.

Welcome to IDC


We like to think that our job is to help people achieve their goals, whether that is to build their dream home, educate children in the best possible environment or grow their business. Here are some goals we have scored.


We realise that without the right people with the right outlook on life our business would be nothing. That is why we have assembled a young dynamic core team which is supplemented by a network of additional team members to respond to workload deadlines. The team is headed up by the 3 principles

JOHN PICKUP – Director
John began his career in 1992 having been invited into architectural partnership prior to full professional qualification. He became Managing Director less than 10 years later.

In 2006 his existing business merged with dac Architects creating a large architectural company with offices throughout the UK. John’s principle roles were as project architect and business manager, also acting as Tenants Representative and Technical Advisor for numerous complex clients on projects of a value in excess of £150 million. This engagement provided an invaluable insight into the client / design team relationship and lead to him developing the Design Review System.

John established Intelligent Design Centre in 2011 to promote effective collaboration and a more holistic approach to design. Supported by a number of key associates he is a passionate advocate of integrated and intelligent design principles. It is surely not about the architect but about enhancing quality by engaging with the right people.


John has over 25 years experience in architecture in a diverse range of professional organisations.

He undertook the lead role as Tenants Representative and Clients agent for the construction of over £100m of Health Centres in East Lancashire including both the St Peters Centre in Burnley (£29m) and the Barbara Castle Way Health centre in Blackburn (£22m).

John’s expertise lies in guiding clients in determining their brief and managing the project through design, construction detailing, and construction.

John is a project lead and primary client contact across all sectors.


CRAIG BUCK – Director
Craig began his professional career in 1985 as a junior Architectural Technologist at Grimshaw Townsend Architects, the forerunner to The Intelligent Design Centre…which, rather alarmingly, means that Craig and John P have worked together for over 30 years!

In 2006 the merger of Grimshaw and Townsend saw Craig become the senior technical design manager at DAC’s office in Accrington. Craig joined John Dickinson and John Pickup in 2011 to establish The Intelligent Design Centre.

Craig is IDC’s Technical Director and prides himself on his ability as a problem solver. The delivery of quality architecture is increasingly reliant upon a technical understanding of construction at an early stage in the process. The result being that Craig’s contribution to the design agenda is becoming all important. IDC’s focus on sustainable architecture requires a clear understanding of components, materials, construction techniques, regulatory and statutory compliance and renewable technologies and how these are best integrated. Craig’s key skills are therefore are in greater demand now then ever before.


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Clients We’ve Worked With
Active Pathways | Blackburn Rugby Union Football Club | Brancaster Care | Hoar Cross Care | Lantex Manufacturing | Majestacare | NHS Property Services | Norwich Diocese | Oswaldtwistle Mills Ltd | Oswald Medical Centre | Progress Housing Group | Springhill Care | TNT UK Ltd | Church of England | Methodist Church

Contact Us

We don’t think of ourselves as solely buildings designers, but rather as problem-solvers who help our Clients achieve their dreams.

Do you have any dreams we can help you with?


The Intelligent Design Centre
5-11 Eagle Street,

Telephone: 01254 232 007
Fax: 01254 392 193



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